Gareth Davies at PWC

This case explores the programme of client development that Gareth Davies, a partner with PWC, initiated following a change of role in the firm. His activities and leadership of others resulted in new business and a dramatic improvement in client revenues over a sustained period.

Key Outcomes
* An understanding of the mindset and attitudes of professionals who engage in business development activity.
* Development of a potential approach to the management of business development by professionals within the firm.
* An understanding of the nature of client responses to business development conversations with professionals.

Gareth Davies at PWC - £4.50

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